More About Damion Potter
Damion Potter is Burson’s Global Chair of Public Affairs, leading the integration and further development of public affairs advisory assets across Burson, which includes teams in governmental centers globally, a network of expert external advisors, and several specialist companies in Washington D.C., including Dewey Square Group, Direct Impact and Prime Policy Group. He is based in London.
Damion brings an extensive record in leadership roles in international diplomacy, government and public affairs, communications, crisis response, policy, trade and economic development, serving in both the public and private sectors in assignments spanning the UK, Europe, the former Soviet Union, Asia and the Americas. Most recently, Damion was Vice President and Global Head of Policy and Government Affairs for Haleon, the GSK consumer healthcare spin out, which was the largest listing on the London stock exchange in the past two decades. At Haleon, Potter was responsible for setting global public policy objectives and government engagement around the world.
Before Haleon, Damion led the Delivery Department for the UN Climate Change Conference hosted in Glasgow (COP26). In this role he represented the Foreign, Commonwealth and Development Office, advising the UK Government on policy and leading implementation of the World Leader Summit, the largest-ever assembly of world leaders in the UK.
Earlier, Damion was British Ambassador to Panama City and Head of Central America Network, directing UK interests in trade, prosperity, peace and security. He negotiated the UK’s trade deal with six Central American countries following Brexit. He also served in diplomatic capacities in Sweden, Taiwan and Russia, with a focus on bilateral trade and investment in Taipei and Moscow.
Before these roles, Damion was Communications Director and spokesperson for ESPN in Europe, the Middle East, Africa and Asia-Pacific.
Damion has a degree in French and History and a Master's in Twentieth Century History from the University of Warwick. He is fluent in English, French, Spanish and Swedish, with conversational proficiency in Russian.