More About Dolly Tayal
With two decades of experience navigating the ever-evolving world of communications, Dolly brings a strategic and results-driven approach to her role as Managing Director of Burson Genesis. A passionate advocate for her clients, Dolly leads with a collaborative spirit, partnering with Chief Client Officers to deliver impactful integrated communications solutions that drive long-term reputation capital for companies for impactful business outcomes. Her commitment to excellence extends beyond client work, as she is deeply invested in fostering a culture of high service quality, mentoring talent, and empowering teams to embrace the dynamic, tech-driven and creative evolution of the communications landscape.
With a tenure spanning over 18 years at Burson Genesis, Dolly has held several pivotal roles. In 2016, she established the Brands, Sports, and Entertainment practice, leading it for over five years and transforming it into the firm's largest division. As Senior Director, Creativity and Integration, she ensured that Burson Genesis consistently delivered on its brand promise of creativity, integration and impact, and in the process introduced several new services. In 2023, as Chief Client Officer, her sharp strategic counsel became highly sought after at the CXO level, solidifying her reputation as one of the most trusted advisors.
Dolly, along with her team, has garnered over 100 local and international awards for her exceptional work across a diverse portfolio. Among her achievements, she led the 'Keep India Smiling' campaign for Colgate-Palmolive (India) Ltd to win the ICCO Global Awards 2017 World's Best Campaign in CSR and the South Asia SABRE Awards 2017 Diamond SABRE for Brand-Building. The crowning glory to her body of work was a Cannes Silver Lion for Gillette's “The Barbershop Girls: Shaving Stereotypes.” In 2021, she earned the IPRCCA Gold for Sports Consultancy of the Year. Dolly’s work has been recognized by Reputation Today’s 40 Under Forty – Class of 2019, affirming her impact on Public Relations and Corporate Communications.
Dolly holds postgraduate degrees in Mass Communication and Marketing, as well as in e-commerce. She actively contributes to learning programs within Burson and WPP, including the WPP Stella Mentoring Programme, which aims to advance women’s careers in India. She is also deeply committed to social causes and volunteers with Rockland Hospital Delhi in its cancer ward, where she provides support to patients as well as to Genesis Foundation.
She resides in Delhi with her husband, Vikrant, and enjoys gardening, cooking, and traveling in her spare time. An avid sports enthusiast, she previously owned a football team, Vulcans FC.