More About Pierre Fitter
Pierre brings over 20 years of communications and media experience to Burson. He possesses a unique blend of strategic communications and creative leadership, supporting clients whose asks range from integrated communications strategies to internal communications, employer branding, C-suite communications, crisis management, and digital & creative campaigns.
He leads the India Hub, which comprises 50+ creative, digital, content & analytics experts who support client mandates across India, as well as APAC, Europe and the Americas. The Hub has won multiple creative & digital awards and has added several digital-first capabilities and services to our portfolio.
Pierre has worked with dozens of marquee clients including GE, Diageo, Colgate, Intel, Ford, SAP, Mastercard, Coca-Cola, American Express, Dell, Accenture, Uber, KFC, Abbott, GSK (now Haleon), Oppo, Sennheiser, Rio Tinto, COP28 UAE, the Embassy of India in Abu Dhabi, and the Jaipur Literature Festival.
Within Burson, Pierre runs workshops on integrated strategy & creativity. He also supports teams in developing effective & ethical workflows using generative & predictive AI tools. He is Burson India’s liaison at WPP India’s Creative Tech team as well as various regional & global working groups focused on AI, creativity & digital.
Over the years, he’s worked with dozens of marquee clients including GE, Diageo, Colgate, Intel, Ford, SAP, Mastercard, Coca-Cola, American Express, Dell, Accenture, Uber, KFC, Abbott, GSK (now Haleon), Oppo, Sennheiser, COP28 UAE, the Embassy of India in Abu Dhabi, and the Jaipur Literature Festival.
Before joining Burson, Pierre led social media at Interactive Avenues (IPG), for three years. From 2007 to 2014, he worked in TV, print & digital newsrooms as a reporter and anchor. His climate change coverage earned a national reporting award and a global fellowship to attend UN Conferences in Bangkok, Copenhagen and Bonn. Between 2004 & 2006, he worked with AIESEC, a youth leadership non-profit, in China, India and Russia.
Pierre graduated in 2004 with a degree in Law and Social Sciences and has a certificate from the Oxford AI Programme (2023), along with over a dozen other professional certifications.