Chris Console

Executive Vice President, U.S. Sports and Entertainment Lead

Chris leads Burson's U.S. Sports and Entertainment team.

More About Chris Console

Chris Console is a sports and entertainment marketing communications professional with more than 20 years of experience, specializing in brand strategy and stakeholder engagement, talent procurement, sponsorship planning, evaluation and activation, gaming & esports.​

At Burson, Chris has worked extensively with clients on programming and strategy centered around sporting milestones, with partners such as Abbott, Bank of America, Castrol, Coca-Cola, Colgate, Ford, Heisman, Hennessy, Intel, NextVR and Sony among others. His experience has stretched across working with organizations such as IOC, FIFA, Special Olympics International and USOPC, along with leagues including F1, MLB, MLS, NASCAR, NBA, NFL, NHL, PGA, Premier League and USTA. ​

He leads a team concentrated on leveraging sports and entertainment properties, partnerships and content, establishing a plan to drive earned media messaging, brand awareness and activation across key audiences. Chris also drives celebrity talent procurement, including negotiations, contracting and management on behalf of the agency’s clients.​

On the partnership end, Chris pioneered the development of Burson's Sponsorship Earned Evaluator (SEE), which concentrates on activating sponsorship entitlements and content, and establishes a plan to deliver earned media results, drive awareness and engage key audiences. ​​

Over the years, Chris has led campaigns rooted in partnerships with teams and organizations, including MetLife’s Giants/Jets stadium entitlement and its Super Bowl playbook, Castrol and its NBA and Roush Fenway Racing/NASCAR relationship and Kay Jewelers’ Pro Football and Basketball Hall of Fame Ring of Excellence milestones. ​

Prior to joining Burson, Chris served in leadership roles with the Philadelphia 76ers of the NBA, Platinum Rye Entertainment and Steiner Sports Marketing. His experience spans across consumer & lifestyle brands, including Diageo, Dr. Pepper, Frito Lay, Mastercard, P&G, Staples, Starwood Hotels & Walgreens.

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