Expertise | Burson

Burson in Canada is built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.

Practices

Consumer & Brand

Burson builds more than brands; we build cultural icons. Leveraging deep Canadian market insights, we inject brands into the heart of trending conversations. Data-driven and results-oriented, we create earned-first opportunities that build unshakeable reputations and drive real consumer action.

Health & Wellness

Navigating Canada's complex healthcare landscape, Burson crafts cut-through strategies for clients from biopharma giants to patient advocacy groups. We blend data-driven solutions with creative storytelling across multiple channels to build influence, mobilize key opinion leaders, shape health policy and achieve unmatched results.

Energy & Industrials

Burson drives the energy conversation, guiding global clients through the immediate and long-term energy transition. We offer comprehensive communication solutions across renewable and traditional energy sectors, empowering businesses to secure their future and thrive. From pipelines to clean fuels, we power success.

Public Affairs

Burson's Public Affairs expertise transcends policy by prioritizing people. We build reputations through genuine dialogue, transforming insights into action. Our national, bilingual team partners with leaders across sectors, crafting data-driven strategies that address critical issues, shape policy, and strengthen communities across Canada. We champion diversity, equity, and inclusion, standing alongside clients as we tackle Canada's most ambitious endeavors, together.

Technology

Burson navigates the transformative tech landscape, helping clients balance its risk and potential. Our expert technology communicators and public affairs advisors work with consumer technology, enterprise software and entertainment companies to communicate their value, protect their reputation, and inform important policy decisions.

Corporate Affairs

Burson builds and protects reputation capital, creating sustainable business value for our clients. Our strategic communicators enhance stakeholder perceptions, giving clients a competitive edge in pursuing growth and managing risk. Leveraging deep market insights and innovative technology, our seasoned Corporate Affairs team positions clients at the forefront of critical business discussions among leaders, investors, policymakers, customers and employees.

Key Sectors

Financial & Professional Services

In today's complex and volatile economic landscape, Burson delivers data-driven communication strategies that build and protect trust, delivering measurable results. We advise a diverse range of financial and professional services clients, from established institutions to emerging fintech disruptors. Leveraging local expertise and global reach, we empower clients to thrive in the Canadian market and beyond.

Mobility & Transportation

Burson empowers Canada's mobility and transportation leaders to navigate a complex landscape, specializing in aviation, automotive, shipping, and logistics. We leverage deep sector expertise and a proven track record of success to help Mobility & Transportation clients in Canada overcome unique challenges and achieve their objectives. We work with a diverse range of clients, from established industry leaders to innovative disruptors, providing tailored strategies that resonate with key audiences and deliver measurable impact.

Services

Insights, Data & Intelligence

Burson's Insights, Data & Intelligence team transforms information into action. We cut through the noise, analyzing brand perception, monitoring online conversations, and conducting custom research to uncover actionable strategies. Leveraging data science and AI, we uncover hidden patterns and predict future outcomes with precision, empower brands and businesses with the insights they need to succeed.

Reputation Measurement
Social Listening
Primary Research
Public Consultation
Data Science & AI Modeling

Influencer

Burson's influencer marketing team partners with impactful Canadian storytellers to build authentic connections with target audiences. Blending art and science, we identify collaborators who share our clients' values, creating engaging content that builds brand reputation and shapes trends and makes cultural impact.

Influencer Content Strategy Development
Integrated Campaign Partnership Approaches
Paid, Seeding and Event Campaigns at Scale
Influencer Relationship Management
Seamless End-to-End Campaign Execution
Experienced Negotiation & Seamless Contracts Process
Campaign Performance Measurement (KPI and Industry Benchmark Comparisons)

Creative Strategy

Burson's Creative Strategy team empowers brands to lead national conversations and shape the future of their industries. We blend data-driven insights with compelling storytelling, crafting impactful narratives that resonate with diverse audiences and drive brand loyalty. Our global network and deep understanding of Canadian audiences ensures locally relevant, globally informed strategies.

Brand Narratives & Platforms
Earned-First Ideas
Data-Driven Storytelling
Culturally Driven Creativity

Digital Engagement & Activation

In today's digital-first world, Burson's Digital Engagement & Activation experts cut through the clutter, building reputations and influencing audiences. Using data-driven insights, AI tools, and a robust tech stack, we craft targeted digital strategies across social media, influencer marketing, paid media, and content marketing, maximizing impact and combating misinformation. Our global network and local expertise ensure exceptional client service.

Influencer Strategies and Measurement
Content Strategy & Planning
Digital Content Development
Social Media Strategy & Community Management
Digital Paid Media Planning & Execution
Reports & Measurement

Creative Studio

Burson's Creative Studio crafts content that creates change. Our strategic thinkers and storytellers transform client challenges into impactful creative solutions. Seamlessly integrated with Burson's sector experts and service offerings, we deliver earned-first ideas and exceptional execution that build reputations, drive measurable business outcomes and earn industry recognition.

Integrated Campaign Development
Copywriting
Art Direction and Graphic Design
Video Production & Animation
Photography
Web Design and Development (UX/UI)
Social Content Creation
Editorial Strategy & Content Development