Creative Careers at Burson U.S.

Explore Our Work

Keep scrolling to see some of our favorite Burson campaigns and view open positions online to be a part of the creative concepts we're bringing to life each and every day.

Stay clean with the first-ever gaming shower.

One-in-five gamers admit to skipping the shower in order to keep playing. So, Irish Spring invited them to level up their skills and their hygiene in the world’s first ever gaming shower. The nice-smelling stunt, led by Twitch influencer FaZe Santana, brought the heritage brand a fresh new zillenial audience ready to embrace Twitch streams and shower streams.

A children's book aimed at childish politicians.

Firearms are the #1 cause of death for children in America, but politicians simply refuse to act. That’s why Change the Ref created “Joaquin’s First School Shooting,” a children’s book that depicts the final moments of a real mass shooting victim. The story has no happy ending, and bullet holes tear through the entire book, but it serves as a warning that more stories like this will be told unless U.S. lawmakers finally ban assault weapons once and for all.

Stay Merry, Not Hairy, with the Suavitel Cuddle Crewneck.

60% of millennial pet parents say they’d rather snuggle their pet than their partner. But pet hair is a barrier that’s keeping them apart. Introducing The Suavitel® Cuddle Crewneck, the cozy fashion statement designed to help pet parents and fur babies get closer than ever. Pretreated with Suavitel Shed Shields, The Cuddle Crewneck repels pet hair so people can spend more time loving on their pets and less time fighting fur mess.

Leaving the lies—and plaque—behind.

80% of people have admitted to lying to their dentist out of fear of judgment. But instead of being judgmental, Colgate gave people a space to admit their most outrageous dental lies freely and anonymously in the Totally Honest booth experience. Hundreds of Americans lined up to come clean as we celebrated the release of Colgate’s newest product: Total Plaque Pro Release.

Melting hearts with the Love Language pop-up.

During a holiday season saturated with mass-produced love on impersonal greeting cards, a personalized poem stands out as a unique reflection of a relationship’s individual language and shared experiences. This Valentine’s Day, we invited loved ones to show each other “I get you” through the romanticism of personalized poetry and handpicked chocolate flavors.

Staffing the Greatest City in the World

New York City has something for everyone. The food, the sights, the entertainment. But what about careers? Yes, they’ve got those, too. We partnered with City Hall to create a multimedia campaign highlighting some of the city’s most promising career paths—from elevator operators and cyber security specialists to park rangers and puppeteers. No one has more city pride than New Yorkers, and we challenged them to make the greatest city in the world even better.

Building brands with intention.

Burson has been the creative partner with 5-star Japanese airline All Nippon Airways (ANA) since 2019 and has built the brand's reputation through its Japanese-inspired ‘Omotenashi’ experience — care, excellence, and attention to detail through paid campaigns, global influencer and social. Highlights include launching ANA’s category-leading business class, proudly representing Japan with Naomi Osaka for the Tokyo Olympic Games and manifesting exceptional Japanese experiences for Gen Z.

Bringing the world's attention to the least developed countries.

The United Nations set a 2030 deadline for countries to meet Sustainable Development Goals, but the world’s Least Developed Countries (LDC) were falling behind. We were tasked with developing a campaign to highlight LDC's struggles while influencing world leaders to donate resources toward sustainability efforts. Our strategy shifted the narrative from struggle to opportunity, uniting LDCs under the empowering platform, "From Potential to Prosperity." The campaign included a vibrant visual identity based on a ‘common thread’ from 46 countries – textile patterns and design. The bold, dynamic campaign was amplified across paid, earned, shared, and owned channels to capture the attention of world leaders and the international community, mobilizing support at the LDC5 conference in Qatar.

Spur a national conversation about what can be done to reduce gun violence.

BCW North America partnered with Brady, a bipartisan organization supporting gun safety solutions, to identify an opportunity to reach people across the political spectrum who care about community safety. Mass shootings and gun violence are an unacceptably common tragedy in the United States and we believe it’s critically important to have a national conversation about what can be done to reduce gun violence and make our communities safer for all.

Show us something we haven't seen.

The ask was to position the New York Festivals among the top award shows in the world. To accomplish this, we wanted to embrace New York’s attitude, and the unique people that live in the city. The people that make New York, New York. Their hustle. Their grit. Their no-bullshit attitude. They’re what makes it the greatest city on earth, and they are the hardest judges in the world because they’ve seen it all.  If you can win in New York, you can win anywhere. ​