The Future of Gen Z in the Health Industry: Understanding the newest generation of health consumers’ needs and priorities



Gen Z is reshaping the health industry. No longer future consumers, they are now making their own healthcare decisions, navigating a complex system for the first time. This 2024 Gen Z Healthcare Report, based on a global survey of 5,000 Gen Z adults, provides critical insights into this generation's healthcare priorities, anxieties and aspirations. Fill out the form below to download a copy of the report.

Raised in a digital world and shaped by the COVID-19 pandemic, Gen Z approaches healthcare with a unique perspective. This report delves into the state of Gen Z’s attitude toward health, revealing:

  • The emotional impact of taking on healthcare responsibility as young adults post-COVID.
  • The struggle with communication and cost within current healthcare systems.
  • The rise of holistic and alternative approaches to wellness.
  • The preference for in-person connection despite being digital natives.
  • The skepticism toward traditional healthcare communication and the desire for sincere efforts to communicate health information from trusted resources including HCPs and healthcare companies.

Download the full report now to discover the healthcare experience Gen Z is hoping for. This report is essential reading for healthcare providers, pharmaceutical professionals, insurers and anyone seeking to gain valuable insights into Gen Z's preferences, behaviors and expectations to aid in connecting with this unique generation of healthcare consumers.

The 2024 Gen Z Healthcare Report was combined with analysis from Decipher Health, our AI solution that assessed the believability of key survey findings and provided a 360-degree view of the Gen Z report participants. Decipher Health fuels powerful communications tailored to specific audiences, like Gen Z, by predicting their responses to narratives, spokespersons, and social creative content, eliminating guesswork and enabling faster, always-on market research.

Decipher Health was created in partnership with AI company Limbik and is an offer through PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI. Email us today to schedule a consultation with one of our Decipher Health experts to learn how to incorporate this tool for your business needs.

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