Navigating crisis with creativity and innovation
Following the volatility in stock prices post-IPO, we helped the brand strengthen its corporate reputation and position the Founder and CEO Deepinder Goyal as the face of the startup community. Zomato’s brand image was also solidified as a partner in growth and a firm believer in giving back to the community.
We organised a comprehensive workshop with the brand’s leadership team to develop a strategic cohesive messaging framework based on four key pillars: Vision and Leadership, Growth and Performance, People and Culture and CSR and Sustainability. It resonated with Zomato’s stakeholder ecosystem, diverse business verticals and business objectives.
Our efforts included building thought leadership for the brand and its key spokespeople through participation in industry events as keynote speakers. Top tier publications were targeted for cover stories narrating the brand’s vision, growth trajectory and ambitious plans. Events like ‘India’s Emergency Heroes’ programme at Talkatora Stadium in New Delhi, ILO delegation visit, the Plastic-Free Packathon initiative in partnership with Startup India, and several multi-city initiatives were also organised and promoted to amplify our efforts.
The brand also organised a policy conference, “Sustainability and Inclusivity: Role of the Platform Economy Conference” rolled out Zomato’s 2030 Sustainability Goals and was actively promoted. Zomato’s culture book was also shared with select media houses to highlight its cultural framework and core values and spark conversations around their progressive work culture and modus operandi.
A full heart
The targeted efforts generated significant results. There was a perception shift and the brand’s commitment to creating a thriving ecosystem was majorly highlighted. Zomato’s revenue surged by 69% and logged third straight profitable quarter at INR 138 crore (Q3FY2024). The brand also received recognition from Nitin Gadkari, India’s Minister of Road Transport & Highways, who appreciated the brand’s initiative of integrating smart helmet to ensure the safety and well-being of delivery partners and making Indian roads safer for everyone.