In the Norwegian population, awareness of the goals is high, and 8 out of 10 Norwegians express a desire to live more sustainably. However, few had concrete knowledge about the goals; many couldn’t name a single one.
So how do you create ownership of the Sustainable Development Goals? We realized that we needed to make the goals less global and more personal. That’s how we arrived at the following message: There is a goal that addresses exactly what matters the most to you.