Region Services Sectors

Global

America's Cup

Charting a New Course in the World of Esports

The America's Cup, the world’s oldest sailing competition steeped in history and prestige, needed to capture the attention of a new generation and expand its fanbase in an increasingly digital world. Inspired by the initial success of the America’s Cup Sailing PC game, we embarked on a journey to develop an entirely new competition format designed to capture the attention of a broader, younger audience.

Global

Saudi Pro League

CR7 at 40: The Birthday Tribute That Broke the Internet

Forty years of goals, glory, and elevating the game. How do you honor a titan like Cristiano Ronaldo on his 40th birthday? The Saudi Pro League (SPL) wanted to celebrate the icon across its social platforms in a way that was as legendary as his legacy. A simple “Happy Birthday’ wasn’t going to cut it. This tribute had to be as unforgettable as his career, resonating with fans worldwide and tapping into the heart of football fandom.

Global

Activision Blizzard

Cracking the Housing Code with Black Ops 6

Our mission was clear: to make the launch of Call of Duty®: Black Ops 6 the biggest Gen Z entertainment moment of the year in the UK. Facing intense competition and a saturated entertainment market, they needed a creative activation to break through and capture the attention of a discerning young audience. Recognizing that home ownership is a major concern for young people, the "Safehouse" campaign offered a life-changing prize: £100,000 towards a first home.

Global

Warner Bros Discovery

Returning Discovery’s Shark Week to Apex Predator Status

Since its debut in 1988, Discovery Channel’s Shark Week has reigned as television's longest running and most anticipated event, captivating audiences with groundbreaking stories and cutting-edge research. But even a titan like Shark Week faces challenges in today's crowded media landscape. Evolving viewing habits presented new opportunities, and amidst a sea of competing content and shifting audience preferences, Discovery Channel Africa sought to reignite the excitement, debunk persistent myths, and connect with a new generation of viewers. This meant forging a fresh approach to celebrating the region's rich marine heritage and engage local audiences in entirely new ways.

Global

Angel Soft

“Potty-tunity”: Disrupting the Big Game with Stunty Storytelling

Let's face it: nobody wants to miss the Big Game. But what happens when nature calls? More than half (51%) of Americans have experienced “pee-xiety” – that anxious feeling when you’re stuck in a situation that keeps you from using the bathroom. Yes, it’s real, and it's a problem! In fact, 92% of people say they’ve held off going so they don’t miss out on something important! The Angel Soft brand stands for being both soft and strong, so you don’t have to choose between one or the other. And, because it believes in not making you choose, it recognized this universal struggle and saw an opportunity to connect with consumers on a deeply relatable level. How do you break through the noise of the Big Game, acknowledge this very real "pee-xiety," and make a lasting impression?

Global

Red Sea International Film Festival

Elevating Saudi Cinema from Emerging Festival to Global Force

The Red Sea International Film Festival (RSIFF) has emerged as Saudi Arabia's premier celebration of cinema, a transformative force bringing the magic of global storytelling to the Kingdom. For its fourth edition, RSIFF returned to its permanent home in Al Balad, marking a pivotal moment in its evolution and a renewed opportunity to solidify its position as a leading international film festival. While already a prominent event, RSIFF aimed to further elevate its global profile, attract wider attention and solidify its reputation as a must-attend event for film industry professionals and enthusiasts, showcasing Saudi Arabia's burgeoning cinema sector to the world.