More About Kedsararak Lertphittaya
With more than 20 years experience in the communications industry, Kedsararak brings an extensive background in the oversight of integrated communications and reputation management for leading global organizations.
As Managing Director, Kedsararak leads the Thailand office as well as its transformation to broader innovation and creativity. Her work focuses on designing comprehensive communication strategies tailored to meet the distinct needs of local and multinational businesses, including petrochemicals, energy & industrials, lifestyle and health products, consumer goods, electronics, and automotive.
Her expertise extends to handling complex reputation management issues, such as addressing allegations of animal labor within Thai producers during campaigns led by international NGOs. Kedsararak has also managed multiple in-market crises for prominent brands, demonstrating her ability to navigate sensitive situations with precision and care.