Region Services Sectors

ThailandCorporate CommunicationsConsumer Goods & Retail

LG

LG AI EXPERIENCE 2026: The Action of AI. The Freedom of You.

A strategically orchestrated press conference that launched LG Thailand's AI product portfolio to 106 journalists across 86 media outlets — generating USD 3.4M+ in PR value and 730M+ in total reach, while positioning LG as Thailand's foremost AI lifestyle brand.

ThailandEarned Media Strategy & Media RelationsMobility & Transportation

Ford

Ranger Super Duty ‘Tough Unlimited’ Media Drive

Ford Thailand launched the Ranger Super Duty, positioning it as Thailand's toughest pickup and a "factory-ready" legend. A media drive generated 3.7M engagements and widespread praise for its durability and off-road capability.

ThailandProduct Launches & CampaignsConsumer Goods & Retail

Starbucks

Starbucks Harry Potter: Magic Happens Together

Starbucks Thailand successfully launched its Harry Potter Collection, turning it into a cultural moment through Burson's PR efforts, engaging over 20 influencers, and hosting a major media event. This strategy generated 18 million reach and 5.3 million engagements.

Switzerland

Explore Edmonton

Event Hosting Strategy

Burson has worked closely alongside Explore Edmonton to design a Major Sports Event Strategic Framework

Switzerland

International Biathlon Union

Strategy Development​

The International Biathlon Union (IBU) approached Burson to support the organisation with the development of a sporting and organisational strategy

Switzerland

The Football Federations of Portugal, Spain, and Morocco

FIFA Men's World Championships 2030 bid

The federations appointed Burson, in collaboration with VMLY&R, to lead their international communications and international public relations efforts. Burson’s Sports team, based in Switzerland, spearheaded the effort, supported by local teams in Portugal, Spain, and Morocco.