Region Services Sectors

ThailandBrand ExperienceTechnology & Entertainment

LG

집들이 by LG (Jipdeuri by LG): Every Step of Home Living Starts with LG

LG Thailand conceived and executed Thailand's first K-Lifestyle immersive pop-up experience, leveraging Korean and Thai celebrity power alongside AI-powered product storytelling to generate unprecedented media coverage, 7,750 attendees, and USD 6.9 million in PR value over six days.

ThailandProduct Launches & CampaignsConsumer Goods & Retail

IKEA

Making Design Democratic: IKEA PS 2026 Launch in Bangkok

Burson Thailand brought back IKEA's iconic PS collection after a nine-year hiatus, transforming the relaunch into a cultural design moment through a multi-phased experiential campaign that generated 41 coverage pieces, 13 million reach, and THB 2.8 million in PR value.

ThailandBrand StrategyConsumer Goods & Retail

Unilever

Unilever Thailand 2026 Strategic Direction Announcement

With the appointment of its new CEO, Unilever Thailand unveiled its 2026 vision to position the company as an AI-driven FMCG innovator. Burson led strategic communications and media engagement, securing 70 media coverages with a reach of 168.3 million and reinforcing Thailand’s role as a key innovation and R&D hub.

Global

Nestlé

The KitKat Heist

A week before Easter (chocolate's Superbowl) KitKat faced an unimaginable crisis. Thieves hijacked a truck carrying 12 tonnes of product (413,793 individual bars) somewhere between Italy and Poland. This major supply chain disruption threatened inventory levels during the brand's most important sales period. In a matter of moments, a logistics nightmare had the potential to become a significant commercial and reputational disaster.

Global

Emirates Global Aluminium

Women on Site

When industrial signs only show men, the message resonates clearly: “this space wasn’t designed for women.” To make women visible, EGA and Burson challenged this bias across three levels: worksite, university, and society.

Global

Filmstaden

Scaredy Cats

To show Swedes that watching horror in theatres is so intense they might need professional help to survive, Filmstaden introduced Scaredy Cats. Robotic therapy cats, which are scientifically proven to soothe anxiety, became a theatre menu item available to borrow during screenings.