Region Services Sectors

ThailandProduct Launches & CampaignsConsumer Goods & Retail

Starbucks

Starbucks Harry Potter: Magic Happens Together

Starbucks Thailand successfully launched its Harry Potter Collection, turning it into a cultural moment through Burson's PR efforts, engaging over 20 influencers, and hosting a major media event. This strategy generated 18 million reach and 5.3 million engagements.

Spain

Miravia

De Tiny Desk a Tiny Sessions: el altavoz de Miravia para apoyar el talento musical emergente

Miravia

Switzerland

Explore Edmonton

Event Hosting Strategy

Burson has worked closely alongside Explore Edmonton to design a Major Sports Event Strategic Framework

Switzerland

International Biathlon Union

Strategy Development​

The International Biathlon Union (IBU) approached Burson to support the organisation with the development of a sporting and organisational strategy

Switzerland

The Football Federations of Portugal, Spain, and Morocco

FIFA Men's World Championships 2030 bid

The federations appointed Burson, in collaboration with VMLY&R, to lead their international communications and international public relations efforts. Burson’s Sports team, based in Switzerland, spearheaded the effort, supported by local teams in Portugal, Spain, and Morocco.

Switzerland

The City of Lausanne

Sport and International Relations Strategy

Lausanne, recognised globally as the "Olympic Capital," sought to maximise its unique position by leveraging the presence of the IOC and over 60 international sports organisations.