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Amy Reardon

EVP, Earned Media Lead, U.S. Corporate & Public Affairs

Amy Reardon is a leader in Burson’s Earned Media Practice, where she serves as senior counselor to Burson’s largest clients. She counsels client communications teams on how build strategic earned media programs that are optimized not only for humans, but also for the AI engines.

More About Amy Reardon

Amy is deeply engaged with journalism each day, designing and overseeing Burson’s always-on newsroom supporting one of the largest financial institutions in the world. She applies journalistic acumen and a strong foundation in narrative structure to unlock the big wins that advance clients’ business objectives. Often that means looking to the future of the fragmented media landscape and finding new space for breakthroughs.

Previously, she led communications in the finance industry and began her career in the Silicon Valley tech practice at Edelman, where she led corporate, product and executive media relations for HP, Adobe, Palm, and iRobot, launching flagship products for these firms and leading them through mergers, acquisitions, IPOs and CEO transitions.

Her work leads to regular client placements in the Associated Press, Axios, USA Today, The New York Times, The Wall Street Journal, WIRED, Glamour, Newsweek, Time, Bloomberg, Reuters, Fortune, Inc, Harvard Business Review, CBS MoneyWatch, Marketplace, NBC TODAY, CBS Mornings, ABC Good Morning America, BBC, CNN, CNBC, Bloomberg TV, FOX Business, LinkedIn Trending News, countless podcasts, and many more.

She is a published writer and holds a degree in journalism from Cal Poly San Luis Obispo and a Master of Fine Arts in writing from UC Riverside.