Interested in your own WEF strategy?
To find out how your individual WEF package could look like, reach out to
Showcase our clients' leadership to address current global challenges
In times of continuous global challenges and change, the WEF offers government organizations and companies a platform to discuss the way forward and demonstrate vision and global leadership.
Burson helps companies and government organizations present themselves at the WEF and position them and their topics with the important global decision-makers and high-profile media as well as the globally leading journalists. We help our clients in enhancing their visibility and networking prospects by facilitating/organizing media engagements (interviews) and creating opportunities for business and non-business interactions with C-level executives, political stakeholders, and NGO leaders, to effectively convey our clients' strategic key messages across the specified stakeholders.
This also includes a careful narrative stress test for international audiences and clients to guarantee that key messages and elements resonate well at international level.
In addition, we facilitate participation/speaking opportunities at premium events and side events and also organize such events for our clients, with the aim to increase their presence outside the WEF bubble (media) or with other stakeholders.
Furthermore, we provide our clients with on-site support, which includes coordinating schedules, staffing media interviews and special VIP-services as well as planning and executing in the run-up to the event, for example preparing participants and their staff or guiding through local admin issues (e.g., transportation, location).
Our WEF full-service package tailored to your needs
Burson offers its clients a full WEF service tailored to their needs. This can include:
- Developing our clients’ overall Davos strategy
- Developing and consulting on media strategy
- Positioning and developing narrative
- Securing speaking/meeting/media opportunities
- Creating briefing pack (Q&A) for media interviews and leadership meetings
- Access to Burson’s experienced editors
- On-the ground support services
- Coverage reporting
- Follow up with key contacts
A successful collaboration
As our clients’ trusted WEF partner, Burson achieved the following outcomes in the last years:
- Together with our clients, we developed the WEF strategy and the associated key messages at the last events and ensured that these were communicated to the stakeholders.
- Substantial volume of global media coverage in Tier 1 newspapers, including live television interviews
- Co-organization and hosting of side events with up to 50 stakeholders, including government officials, from different countries. This includes the preparation (e.g., briefing documents), moderation and debriefing of the events.