Starting point of a successful partnership
In 1967, the charismatic Werner Kieser founded his company, the international brand Kieser. Up to today it specializes in health-oriented, efficient strength training on self-developed and -produced machines.
Until 2017, when he retired, he had been the face of the company and always enjoyed a broad media presence in Switzerland. He then passed on his company to his former CEO, Michael Antonopoulos, who purchased Kieser with his partner Nils Planzer. A new era had begun and with the new owner being in charge, Kieser needed to find its place in the Swiss media landscape again.
With the help of Burson Switzerland, Kieser is now reinventing its media presence in Switzerland and reaching new audiences. Burson offers various topics and Kieser spokespersons to local and national Swiss media. The themes vary from health issues to corporate communications.
Diverse audience reached
We have achieved various interviews and subsequent clippings since 2023. With Tier 1 mainstream, trade and local media, we were able to reach a broad audience, varying in age, geographic location, and subject matter interest:
- CH Media: Aargauer Zeitung, Luzerner Zeitung, St. Galler Tagblatt, watson etc.
- Schweizer Illustrierte
- Schweizer Familie
- Tages-Anzeiger
- Basler Woche
- myHEALTH
- and many more…
"We are happy to be working with a team of Burson experts who know what approach works best and who have been a reliable partner since the start of our collaboration."
JEANINE MINATY
Chief Communications Officer, Kieser Global
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