The team at Burson Ukraine has been advising Westinghouse Nuclear since 2014, helping the company grow its reputation as a reliable and responsible partner in ensuring Ukraine’s energy security. We have been focusing on positive perception as a way to support Westinghouse’s long-term business strategy in Ukraine, as well as on protecting the client’s reputation from both external attacks and local misconceptions about nuclear energy.
As part of the Westinghouse CEE-Sweden Comms-Marketing Touchbase, our team represents Ukraine in all communication activities related to the company’s activities in the region. On a daily basis, this identifying and implementing best engagement opportunities with Ukrainian media for the company’s top executives. We also provide ad hoc communication support and advice on building trust with key government and third-party stakeholders in Ukraine’s nuclear energy community.
In addition, our team helps Westinghouse navigate Ukraine’s changing political and economic landscape and identify emerging trends in traditional and social media to inform future communications and strategic decisions.