2025 will be a year of radical change in the technology landscape, with many market forces driving unprecedented change in the way consumers and businesses alike adopt technology, and more importantly how technology impacts our lives and actually changes it.
The promise and challenges it brings to every level – from businesses to economies to society and to individuals - are immense.
In this document, Charlie Hopcraft, EMEA Practice Leader Consumer Technology at Burson and David Vindel, EMEA Practice Leader B2B Technology at Burson, provide an overview of some of the most pressing advancements in technology.
Effective communication is of paramount importance for technology brands, as they seek to enhance, protect and grow their reputation. By understanding trends, we can develop the right communication tools that will support you over the coming months. We’re here to support you on the journey in 2025 and beyond.
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