Our Expertise

Our Agriculture, Consumer Goods, and Retail team helps businesses navigate the complex landscape of food production, processing, and retail. We provide strategic counsel and public affairs support to clients across the entire value chain, from farm to fork. Whether it's addressing sustainability concerns, navigating changing consumer preferences, or engaging with policymakers, we deliver impactful solutions that drive growth and protect our clients' interests.

We help our clients build trust, influence policy, and achieve their business objectives in a rapidly evolving and highly scrutinized sector.

Our Belgian team combines in-depth knowledge of the Belgian media landscape with a deep understanding of political dynamics and decision-making at federal, regional and local levels. Working closely with our EU public affairs teams where relevant, we deliver a fully integrated approach that addresses client needs at every level.

We provide tailored corporate communications support to help clients boost their reputation in Belgium and support them in developing and implementing public affairs strategies to move political and public opinion. We have extensive expertise in helping clients navigate reputational challenges and crisis situations, as well as disrupti

Our Energy & Industrials team offers strategic advice on advocacy and positioning, helping clients navigate the complexities of EU processes, particularly regarding the European Green Deal and policies on the circular economy, chemicals, energy, and climate. We assist clients in understanding the political landscape and building strong relationships with policymakers, industry associations, regulators, and NGOs.

By aligning business goals with regulatory frameworks, we help clients define their purpose and develop compelling, evidence-based messaging that resonates with both technical and general audiences.

Health is wealth. As our most important asset, it fuels innovation within a vibrant healthcare sector, generating immense societal value.

Our health team provides strategic counsel in corporate communications, public affairs and advocacy, ensuring our clients are positioned for success in a highly regulated and ever-evolving industry. With strong connections to regulatory bodies, policymakers, and advocacy groups, we help clients navigate European and global environments, while ensuring their voices are heard in key policy discussions.

From reputation management to public health advocacy and partnership building, our expertise helps clients stay ahead of the curve and deliver innovation and meaningful change to patients and societies.

Technology has never been more transformative, promising or risky. To address this change, our technology team offers comprehensive support to technology clients navigating this fast-paced sector. From building brand reputation to managing regulatory challenges, we guide clients through the complexities of innovation, policy, and public opinion.

Whether it's managing risk, advocating for favourable policies, or driving public engagement, we help a wide range of technology companies – from global tech companies to startups – build a resilient foundation for long-term success.

The Sonar Suite anticipates and evaluates risk through social narrative intelligence.

The Decipher Suite predicts the impact of proactive and defensive communications; the impact of themes globally and regionally; and emerging cultural trends.

The Creators’ Suite creates audience-specific content at scale, by identifying both the supply and demand of information online as well as white space in narratives.

The Specialists’ Suite trains Burson’s AI tools on specific industry sectors.

The Fount Suite which takes an aggregated view of the data across the life cycle of a campaign to measure and optimize performance.