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Practices

Our UK business is anchored around distinct practice areas: Brand, Sport and Entertainment; Corporate and Public Affairs; Health and Wellness; Technology; and Sustainability and Social Impact.

Brand, Sport and Entertainment

The Burson UK Brand, Sport and Entertainment practice is an internationally-minded team authentically integrating brands into people's lifestyles. The team combines an unmatched combination of talent, technology and technique and are experts at engaging fandoms and communities - and building brand love. 

Whether for sport, entertainment or FMCG brands, we combine real-time data and intelligence with our deep expertise and relationships to ensure their brands cut-through and stand out in a way that’s hyper-relevant and credible to the audience.

A proud partner to some of the world’s greatest brands, Burson is redefining brand reputation through culturally connected creativity. 

Get in touch with Claire Holden, Head of Brand, Sport and Entertainment: [email protected]

Corporate and Public Affairs

The world is changing every second, making it more difficult than ever for companies and organisations to get ahead of what's to come. 

The Burson UK Corporate and Public Affairs team partners with brands, organisations, and governments to master complex reputational, policy, and regulatory landscapes. Our integrated approach empowers clients to achieve sustainable growth and cultivate robust relationships across all stakeholder groups.

The team comprises top-tier talent, seamlessly blending senior-level expertise from politics, media, and international brands with incisive consultancy skills and deep sector specialisms. Clients count on us to deliver tangible results through hands-on execution, while maintaining a strategic overview of the operating environment that shapes their business.

Get in touch with Caroline Winters, Head of Corporate and Public Affairs: [email protected] 

Health and Wellness

Health has never been more innovativeor more complex to communicate. It demands both precision and imagination. 

Burson UK Health and Wellness is a team of science-led, creatively driven communications consultants. In a highly regulated environment, we know that creativity and compliance can—and must—coexist. Our specialists combine scientific depth with strategic storytelling to connect with audiences and inspire confidence. 

We work across the full spectrum of health, from pharma and biotech to medtech, consumer health, and wellness brands. Our team partners with organisations of every size, from emerging innovators to global leaders, delivering excellence across the UK, Europe and Worldwide.

We don’t just communicate health. We illuminate the path to the opportunity it brings. 

Get in touch with Tamsin Tierney, Head of Health and Wellness: [email protected]

Technology

Technology has never been more transformativeor more complex to communicate.

Burson Technology UK is a team of tech-enabled communications consultants, combining the best of AI and human intelligence in everything we do. We don't just track trends; we help you see around corners.

Our global team combines deep tech expertise with cutting-edge platforms to deliver measurable outcomes that matter to your business. We're not just keeping pace with the future of technology communications. We're building it.

Get in touch with Charlie Hopcraft, Head of Technology: [email protected] 

Sustainability and Social Impact

Our Sustainability and Social Impact team help clients to understand, manage and harness the risks and opportunities to their business across a broad spectrum of environmental and social issues. 

Our work is grounded in the firm belief that these issues require detailed specialist understanding of the landscape and the community of stakeholders to drive positive outcomes for our clients.

In an increasingly politically charged atmosphere of changing public attitudes, policy requirements and culture, the multi-market campaigns of the past can fall flat, or worse, harm reputation and corporate value. Navigating the nuances between markets and understanding the subtle communications and corporate strategy that marks this new era is what our team does best.

Part specialist communicators, part change agents, part specialist advisers, our team work with clients to understand and adapt to the changing context to create authentic strategies, plans and communications that deliver real-world outcomes ranging from value creation to risk mitigation to authentic leadership. 

We help clients to align what they say with what they do to ensure they stand out for the right reasons.

Get in touch with Chris Pratt, Head of Sustainability and Social Impact: [email protected]