Explore Our Work
Keep scrolling to see some of our favorite Burson campaigns and view open positions online to be a part of the creative concepts we're bringing to life each and every day.
Change the Ref
A wake-up call for sleepy politicians.
Politicians have learned to tune out gun violence—but survivors never do. Change the Ref’s Lamb Bamb Bamb campaign transformed a lullaby into a confrontation, subverting a sound meant to soothe into a haunting reflection of the terror survivors relive each night. By echoing the fears that play on loop, the lullaby was designed to wake lawmakers up to gun violence not as a statistic, but as a lived reality that never goes quiet.
ANA
Board a fan. Arrive an Otaku.
Gen Y & Z are obsessed with Japan, but ANA flew under their radar. Our "Fly Otaku" campaign embraced this fan devotion, borrowing the Japanese slang for "obsessed fan" to position ANA as the ultimate cultural gateway. Dreamlike launch films plunged audiences into worlds of Kawaii art, Y2K Fashion, and Japanese whisky, perfectly matching their fixations and putting ANA on their radar.
Novo Nordisk
Words about weight.
Weight comments, though harmful, remain socially acceptable. Our Novo Nordisk campaign confronted this stigma. Real people read comments they'd received, influencers turned off comments in coordinated defiance and Queen Latifah petitioned Hollywood to drop weight-based jokes. It sparked a cultural shift from judgment to understanding.
Bubs
From algorithm to icon: BUBSIFYING America.
In 2025, Burson took over and transformed Gen Z’s digital obsession with the Swedish candy brand, BUBS. We flooded feeds with creator-driven storytelling, built The Sweeteasy and embedded BUBS into rituals from back-to-school to Halloween. By fusing online virality with offline experience, we moved BUBS from trending candy to cultural icon.
Kedrion Biopharma
Rare connections drive brand identity.
To unify recent acquisitions, Kedrion Biopharma needed a single, strong brand. We crafted the "power of rare connections" positioning, visually expressed by a graphic 'K' logo uniting science & care. This human-centered identity reflects core values, fostering trust & differentiation. The rebrand delivered a cohesive experience, increased internal alignment, and a strong foundation for future growth.
New York Festivals
Make a name for yourself in a city that makes legends.
NYC has thousands of streets, but few are named after people. The "Make a Name for Yourself" campaign leveraged iconic street signs commemorating legends like Joey Ramone, Katharine Hepburn, Miles Davis, Gilda Radner, and George Carlin, inspiring creatives to enter their work in the New York Festival awards, leaving their mark on the city and industry, forging their own legendary status.
Irish Spring
Stay clean with the first-ever gaming shower.
One-in-five gamers admit to skipping the shower in order to keep playing. So, Irish Spring invited them to level up their skills and their hygiene in the world’s first ever gaming shower. The nice-smelling stunt, led by Twitch influencer FaZe Santana, brought the heritage brand a fresh new zillenial audience ready to embrace Twitch streams and shower streams.
Suavitel
Stay Merry, Not Hairy, with the Suavitel Cuddle Crewneck.
60% of millennial pet parents say they’d rather snuggle their pet than their partner. But pet hair is a barrier that’s keeping them apart. Introducing The Suavitel® Cuddle Crewneck, the cozy fashion statement designed to help pet parents and fur babies get closer than ever. Pretreated with Suavitel Shed Shields, The Cuddle Crewneck repels pet hair so people can spend more time loving on their pets and less time fighting fur mess.
