TORONTO, April 9, 2025 – Today Burson launched in Canada. Burson is the flagship brand within the Burson Group, a global network that includes specialty brands Hill & Knowlton, Axicom, Burson Buchanan and GCI Health, and which launched globally in July 2024. In Canada, both Burson and Hill & Knowlton maintain distinct identities, building on H&K's legacy of excellence, trusted client partnerships and considerable client satisfaction. This strategic move brings Burson’s world-class capabilities, innovative approach and expansive expertise in serving a wide range of client needs and ambitions to the Canadian market.
“We're thrilled to launch Burson in Canada and bring together Hill & Knowlton's 45-year Canadian legacy and deep roots in the market with Burson’s powerful global network to turn reputation into competitive advantage," said Sheila Wisniewski, CEO of Burson Group Canada. "At a time when organizations face increasingly complex challenges that don't stop at borders, our bespoke teams offer the right expertise—whether in market or from across our global network—to accelerate progress while protecting what matters most.
“Burson holds considerable strength in consumer and brand marketing, corporate affairs, creative, and data, insight and intelligence, helping clients across industries enhance their reputations and encourage preference,” Wisniewski continued. “We partner in Canada with some of the world’s most prominent brands, including Google Canada, adidas Canada, Interac Corp. and AstraZeneca, and we’re enthusiastic about the opportunity to bring Burson’s Innovation Portfolio – which is powering PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI – and results-driven approach to the market here.”
Burson combines deep expertise, cut-through creative, innovative thinking and an unwavering dedication to clients to drive performance and solve complex business challenges. The firm offers a dynamic learning environment where talent thrives through continuous skill-building and a global academy that accelerates professional growth. Through its worldwide network, Burson’s Canadian team builds high-performance teams that bring together specialized capabilities and sector expertise while fostering a culture of mentorship and innovation. Exceptional client satisfaction scores – with 90% of clients in Canada reporting high satisfaction with the quality of service – reflect the results-driven approach shared across the Burson Group.
"What sets us apart is how we work," continued Wisniewski. "We attract and develop the sharpest minds in communications, bringing together industry veterans who've seen it all with rising stars who see things differently. Together, they collaborate without ego to deliver business-moving, career-defining, world-changing work."
Because success requires both bold moves and careful consideration, Burson is reinventing how to build reputation in the AI era. The company’s proprietary tools and cutting-edge technologies deliver actionable intelligence that drives creative innovation and solves clients’ challenges faster.
“Canada offers incredible opportunities to serve our clients, particularly given its reputation in the high-growth sectors of digital technology, energy and resource development, and health and wellness,” said Corey duBrowa, Global CEO, Burson. “Burson’s expertise across these sectors and data-driven approach will help Canadian businesses to lead, grow, and thrive well into the future.”
For more information about Burson in Canada, visit: https://www.bursonglobal.com/locations/canada.
ABOUT BURSON
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
