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HomeEmeaNewsroomWINNING THE REPUTATION GAME: Leveraging a City's Brand Through Major Sports Events

WINNING THE REPUTATION GAME: Leveraging a City's Brand Through Major Sports Events

Date
January 8, 2026
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Join us on Thursday, February 5, for a virtual panel discussion where Greg Curchod, CEO Burson Switzerland, will host a panel discussion with experts from across the world joining. Including Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games and the River Seine, Paris and Ashley Stracke, Director of International Event Diplomacy, Office of Mayor Karen Bass, Los Angeles.