NEW YORK, July 29, 2024 – Burson, the global communications leader purpose-built to create value for clients through reputation, today announced its global digital and intelligence leadership team that will drive the implementation of the digital, paid and intelligence components of Burson’s Innovation Portfolio globally.
“The volume and velocity of online conversation has never been louder or faster, with AI-generated content being created and globalized essentially instantaneously,” said Grant Toups, Global Chief Digital and Intelligence Officer, Burson. “This substantially increases both opportunity and risk for organizations, requiring analysis of exponentially more data to uncover insights and devise strategies across paid, earned and owned to mitigate volatility and leverage opportunities. These leaders marshal the full power of Burson - our extensive industry expertise, world-class technology, innovative methodologies and global scale – to help clients allay risk, build reputation, grow and thrive.”
Appointments include:
- Michael Beno, Americas Chair, Digital
- Kari Butcher, Americas Chair, Data & Intelligence
- Vikki Chowney, Global Head, Influencer
- Vicky Lewko, Global Head, Digital Health
- Sama al-Naib, EMEA Chief Digital & Innovation Officer
- Joe Peng, APAC and Greater China Head of Digital & Intelligence
- Allison Spray, EMEA Chief Data & Intelligence Officer
“Businesses and organizations will continue to face unprecedented levels of complexity for the foreseeable future,” Toups added. “This team of high performers, recognized experts in their specialties and in their regions, is exceptionally well-suited to provide world-class counsel and drive value creation for clients across industries.”
