NEW YORK, NOVEMBER 20, 2024 – Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that premier strategic market research consultancy and fellow WPP company BSG (formerly Benenson Strategy Group) is being integrated into Burson’s U.S. Insights, Data & Intelligence group, effective January 1, 2025.
“BSG’s talent, expertise and commitment to excellence across qualitative and quantitative market research will be the perfect complement to the infrastructure and tech stack we currently have within Burson’s Data & Intelligence group and through the Burson Innovation Portfolio,” said Kari Butcher, Americas Chair, Insights, Data & Intelligence, Burson. “We are bringing our clients expansive expertise in research and data and greater scale with our talent and tools and our industry-leading AI solutions Decipher and Sonar on offer through PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI. This newly expanded group will become a powerful strategic partner for our team and our clients, arming them with data-driven insights and predictive analytics to navigate an increasingly more complex world of reputation management.”
Carl Rossow, co-founder of BSG, had made the decision earlier this year to retire from BSG, effective December 31. “Carl played an outsized role in building BSG into the renowned consultancy it is today,” Butcher continued. “All of us at Burson and BSG are incredibly grateful for everything Carl has done for BSG and we wish him the very best.”
