Gurgaon, 26 September 2024: Burson, the global communications leader purpose built to create value for clients through reputation, has been named the strategic communications partner for Ducati in India. Burson will provide integrated communication services to Ducati to further strengthen its brand positioning, reputation and engagement within the Indian market.
"We are thrilled to partner with Burson India as our strategic communications partner," said Bipul Chandra, Managing Director of Ducati India. "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India."
"Ducati is an iconic brand synonymous with performance, style, and a passionate riding community," said Deepshikha Dharmaraj, CEO of Burson Group India. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India."
About Ducati Motor
Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG
Powerful engines, distinctive design, innovative technologies and a lot of passion: this is the credo according to which Ducati, founded in 1926, still works today in the development and manufacturing of its world-famous motorcycles. In its factory in Borgo Panigale (Bologna, Italy), Ducati crafts the dream of every Ducatista giving life to motorcycles that are the purest expression of refined engineering with a constant attention to the highest standards of quality. The Italian motorcycle manufacturer has racing in its DNA and competes with official teams in the MotoGP and WorldSBK Championships, where it tackles every race determined to continuously improve its performance and share the emotions of the sport with its community. 2023 marked an unprecedented year for Ducati which, for the second year in a row, became World Champion in both championships, also winning the WorldSSP title. Until 2026, the Italian motorbike manufacturer is also the sole official supplier of motorbikes for the FIM Enel MotoE™ World Cup, the electric class of the MotoGP World Championship, which sees as many as 18 high-performance electric motorbikes developed and produced by the Borgo Panigale-based company on the track.
In addition, the 2024 season will see the opening of a new, historic chapter for Ducati, which officially enters the world of off-road by debuting in the Italian Motocross Championship. Moved by passion and fueled by racing spirit, Ducati proudly brings ‘Made in Italy’ to more than 90 countries worldwide.
About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
