Amsterdam, 4 August 2025 - Burson, the global communications agency purpose-built to create value for clients through reputation, today announced the appointment of Martine Veldhoen as CEO of Burson Netherlands.
Veldhoen joins from Philips, where she was Global Integrated External Relations Director. Prior to that, Martine was Head of Communications for Netherlands and Nordics at Airbnb, overseeing corporate, policy and consumer communications. Her agency experience includes roles as Head of Technology at Edelman Netherlands and Consumer Technology Lead at Edelman EMEA, working with clients such as Samsung, PayPal, and Meta, as well as Head of the Consumer Division in the Netherlands at TEAM LEWIS.
"Martine is an experienced and talented innovator and leader,” said Jon Hughes, CEO, EMEA, Burson. “I am confident that under her dynamic leadership, Burson Netherlands will continue to be the agency of choice for clients seeking to build their reputation for competitive advantage and talent keen to build extraordinary careers and work with the world’s top brands. I am delighted to welcome Martine to Burson.”
Veldhoen began her career as a journalist before moving into communications, bringing a deep understanding of storytelling, reputation and the media landscape to her leadership roles.
"This is an exciting moment to join Burson, an agency with a strong reputation, ambitious vision and brilliant people," said Veldhoen. "I'm passionate about the power of communications to help leaders and brands navigate change, seize opportunity and build lasting advantage. Reputation has never mattered most, and I look forward to working with our talented team to deliver bold, effective work for our clients and make Burson the destination for talent who want to help shape what's next."