Addressing the critical need for plastic reuse over mere recycling, Tekniska museet, Håll Sverige Rent, and Hand in Hand launched 'Plastslöjd' (Plastic Craft) – a new school subject for Swedish secondary students. This initiative empowered students to collect and repurpose old plastic into new creations, teaching them about plastic's lifecycle and the importance of reuse.
Despite a zero-media budget, Plastslöjd gained significant traction, with schools nationwide participating and major media outlets covering the new subject, ultimately doubling the number of participating schools and showcasing innovative plastic repurposing.
Results
Plastslöjd made a real difference and put the spotlight on the importance of reusing old plastic. High schools all over Sweden got involved in the initiative and the media reported on the new school subject. Both SVT and SR made features about Plastslöjd from several different schools.
The schools also shared their plastic innovations on social channels and the winning entry was celebrated at a live award ceremony and then exhibited at the Technical Museum.
Plastslöjd continues to engage today and the number of participating schools has doubled since the campaign was implemented.