Driving EHL's Global Reputation
Through innovative storytelling that highlights trends in hospitality, education, and business, Burson enhances EHL Hospitality Business School’s reputation as both a top choice for prospective students and a leading industry authority. EHL graduates are in high demand across various sectors, including luxury, banking, and hospitality, as well as management consulting. This strong reputation for academic excellence is now firmly established in key global markets, with Burson Lausanne serving as the central hub for coordinating efforts in Singapore, China, the UK, and France, and the German-speaking regions of Switzerland.
Burson Zurich supports EHL in strengthening its’ media relations in Switzerland’s German-speaking language region, by securing media interviews and positioning EHL’s experts and professors in relevant media outlets, further cementing EHL’s reputation as a key opinion leader in the Swiss market.
Media Strategy for EHL
Central Hub Coordination: Burson Lausanne acts as the central hub, creating pitch notes and managing efforts across five agencies in different global markets.
Media Targeting: The strategy focuses on securing top-tier international media coverage across both mainstream and trade media outlets.
EHL Alumni Success Stories: Burson showcases the achievements of EHL alumni across industries such as hospitality, luxury, banking, and management consulting, highlighting their impact globally.
Thought Leadership: EHL professors are featured in thought leadership pieces, discussing trends in education, business management, and the hospitality industry.
Global Influence: This coordinated approach strengthens EHL’s reputation as a global authority in hospitality and business education.
Building EHL's reputation: a media relations case study
Burson Zurich supports EHL in strengthening its media relations in Switzerland’s German-speaking language region by securing high-profile media interviews and strategically positioning EHL’s experts and professors in relevant media outlets. This targeted approach not only increases EHL's visibility within key demographics but also actively shapes public discourse on critical topics related to hospitality, education, and business. By consistently delivering insightful commentary and thought-provoking perspectives, Burson Zurich helps solidify EHL's reputation as a trusted and influential voice, further cementing its position as a key opinion leader in the Swiss market. This strategic partnership leverages media exposure to enhance brand awareness and attract prospective students, faculty, and industry partners, contributing to EHL's continued growth and success.
"Partnering with Burson has been highly beneficial. Their strategic coordination and global media expertise have significantly elevated our presence, highlighting our alumni’s achievements and our professors' insights on an international scale. Burson’s dedicated approach has not only enhanced our global visibility but also reinforced EHL’s reputation as a leading authority in hospitality and business education."