India

Alstom

Taking India Places

Alstom is a global leader in sustainable mobility solutions. It has played a pivotal role to driving India’s rail evolution. However, its significant contribution was a story that needed to be told

India

Gillette

Inspiring a Movement of Purpose-Driven Education

For over a century, Gillette has empowered men to look, feel and be their best. In India, the brand has gone beyond razors and shaving cream, becoming synonymous with modern masculinity and inspiring a new generation to embrace a more purposeful definition of success.

India

CIPLA

A Tough Fight Against Pediatric Asthma

Asthma affects 7.9% of Indian children. However, 40% of parents and caregivers of children suffering from asthma believed that inhalers are unsafe and unsuitable, according to a Nielsen survey. The myths and unawareness levels lead to almost 80% of children being left undiagnosed. CIPLA aimed to educate parents and children about the efficacy of inhalers, dispel myths, and share the messaging: children with asthma are equally tough and strong.

India

Haleon

Celebrations With A Pinch of Laughter

How do you celebrate a brand’s 50th anniversary while also ensuring it appeals to Gen Z? ENO, India’s prominent antacid brand, has been relieving consumers from acidity and heartburn-related issues. For its golden jubilee, the brand wanted to commemorate its legacy while solidifying its reputation among the younger demographic

India

Britannia

An Honorary Tribute to India’s Freedom Fighters

India’s independence history revolves around the heroic and selfless stories of freedom fighters. Britannia, one of India’s centurion companies, has witnessed the nation’s independence journey firsthand. On the 77th anniversary of the country’s independence, the brand developed an activation to give a voice to the unknown, unheard heroic tales from that era and share them with today’s generation through new-age technology.

India

Zomato

Delivering Excellence: Zomato's Journey of Resilience and Adaptability

Today, Zomato has become synonymous with food delivery and reached a rare level of popularity, with people using the brand as a verb: ‘’I’ll Zomato It!’’ However, India’s first unicorn listed on the stock exchange, had to brave a tough situation: the volatility in stock prices after a successful IPO posed a major challenge. The exit of key senior leadership further added pressure on the brand and its team.

India

Diageo

Table For Everyone

Throughout time, the spirit of sharing has remained uninhibited despite physical boundaries. As the world opens its heart to newer experiences, the craving for eloquent bonding continues. It was essential to facilitate stimulating conversations and prioritise sharing to break people’s biases and help them discover similarities in differences. Recognising these gaps and the power of dialogue to bridge gaps, Black & White Ginger Ale by Diageo India reimagined the concept of the ‘community table’ to foster inclusive and meaningful conversations, directly addressing societal biases and emphasising shared human experiences. Through its 'Table for Everyone' (TFE) initiative, the brand created unique spaces—both literal and metaphoric—where diversity of thought was celebrated and varied perspectives were encouraged.