Agency was named European corporate communications partner in Europe in September
NEW YORK, March 26, 2025 – Burson, the global communications agency purpose-built to create value for clients through reputation, today announced it has been named as the corporate communications agency in the U.S. for Levi Strauss & Co. (LS&Co.), following a competitive pitch. Burson is charged with partnering with the brand on internal and external communications and executive visibility to further establish LS&Co. as a denim lifestyle brand and best-in-class retailer. Work commenced in January and came on the heels of Burson having won a similar assignment for the brand in Europe in September.
“We’re at a pivotal moment in LS&Co’s history—evolving from a wholesale-focused brand into a world-class retailer—and we were seeking strategic partners to help us tell that story with impact,” said Kelly McGinnis, Chief Communications Officer, LS&Co. “We found that in Burson given their strong media relations and unique approach to storytelling. We’re confident we have the right communications team and resources in place to help keep the company firmly planted as one of the world’s most admired companies.”
"We are absolutely honored to work with such an iconic brand," said Craig Buchholz, U.S. CEO, Burson. "We look forward to telling the bold, creative stories of Levi Strauss & Co. that will continue to build on its formidable reputation while expanding its foothold in the direct-to-consumer marketplace."
About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.