Situation
As PR Agency of Record for adidas Canada since 2021, we’ve played a pivotal role in elevating the brand’s local relevancy and place in culture, driving consumer communications, media relations, events, strategic partnerships, store openings and more.
We've worked alongside adidas to achieve significant milestones for the brand, including opening flagship retail locations across the country, launching new products, announcing athlete partnerships, supporting key culture moments like Pride and Caribana, and spearheading proactive, ongoing storytelling with media that taps into trends and drives meaningful product coverage.
Success
Our efforts have contributed to adidas’ incredible business success in Canada, earning hundreds of millions of positive media impressions for the iconic three stripes brand and further cementing adidas’ leading place in sport and culture, locally.