Case Studies

Switzerland

UEFA Women’s EURO 2029 bid

Burson led the strategic communications and engagement approach for the bid, working closely with the DFB throughout the campaign.

Switzerland

Swissport

Global Communications Partner for the World Market Leader for Aviation Services

Swissport International AG has appointed Burson as its first multidisciplinary global partner for PR, public affairs and crisis communications.

Switzerland

Kieser Schweiz

PR Support for Leading Specialist in Strength Training

Revitalising Kieser’s media presence in Switzerland

Switzerland

International Cricket Council (ICC)

Cricket’s return to the Olympics - securing a spot in LA28

The ICC partnered with Burson for strategic and communications expertise to create a successful two-year campaign to include cricket in the Los Angeles 2028 Olympic Games.

Switzerland

The City of Lausanne

Sport and International Relations Strategy

Lausanne, recognised globally as the "Olympic Capital," sought to maximise its unique position by leveraging the presence of the IOC and over 60 international sports organisations.

Switzerland

World Economic Forum

Opinion Leadership at Most Prominent Gathering of Global Decision Makers

Using the World Economic Forum as a platform to present solutions for the way forward and to demonstrate vision and global opinion leadership

Switzerland

The Football Federations of Portugal, Spain, and Morocco

FIFA Men's World Championships 2030 bid

The federations appointed Burson, in collaboration with VMLY&R, to lead their international communications and international public relations efforts. Burson’s Sports team, based in Switzerland, spearheaded the effort, supported by local teams in Portugal, Spain, and Morocco.